Talent Marketing Specialist
Company: Disability Solutions
Location: Wyoming
Posted on: May 3, 2024
Job Description:
Welcome to Gordon Food Service! We are excited that you are
thinking about opportunities with us, and we have an amazing story
to share. See below for a quick glance of who we are and the impact
you could have on the food service industry. There's a seat at our
table for you...The Talent Marketing Specialist collaborates with
other Talent Acquisition and Marketing team members to translate
recruiting needs and employment brand messages into effective
marketing and branding plans and executions. The Talent Marketing
Specialist will identify the best tactics to achieve specific
objectives and strategies, with a focus on attracting passive and
active candidates through various channels, including social media,
digital advertising, and traditional media. Specific areas of
responsibility include:
- Social Media Community Management - Act as the online community
manager for all career platforms (Glassdoor, LinkedIn, Indeed,
Careers Facebook page, Careers Instagram, etc.).
- Campaign Advisor - Provide recommendations regarding
cost-effective marketing strategies using expertise and analysis of
channel performance.
- Brand Consultant - Ensure that all media channels leverage and
integrate employment brand messaging.
- Vendor Liaison - Partner with various media vendors to
understand capabilities and measure performance.Social Media
Community Manager:
- Monitor and manage relevant company social profiles and
actively participate on social media to broaden and engage our
audience and keep potential candidates interested, engaged, and
informed.
- Define candidate personas and create content relevant to these
audiences.
- Represent Gordon Food Service in social media posts, responses,
and online discussion groups.
- Develop new and creative strategies to engage and attract both
active and passive candidates through social media by sharing
valuable job-seeker content and company messaging.
- Create a social media content calendar and curate internal and
external content for publication, with a focus on storytelling and
networking. Capture and share engaging stories and visuals,
testimonials, data/surveys, social posts, status updates, blog
posts, email campaigns, photos and video.
- Build support for Social Media within Gordon Food Service,
creating opportunities to engage current team members to learn how
to best promote the Company as an exciting place to work and to
utilize team members as talent and recruitment advocates.
- Work with other GFS departments to leverage content
management/distribution tools, including Social Studio or
equivalent and the GFS Chatbot.
- Utilize social media to help market specific openings, attract
talent, and build online communities of target candidates.
- Identify performance metrics, measures against, and reports
successes, failures, and learning to stakeholders and
management.Brand Consultant:
- Work with the Talent Acquisition Manager to prioritize
recommended updates to the careers website, considering both
communication opportunities and functionality.
- Create and curate candidate content including videos,
brochures, flyers, and signage, leveraging Employment Value
Proposition and related branding.
- Partner with internal resources and external agencies to create
appropriate creative design and copy following brand and digital
best practices. Writes engaging copy for various mediums including
print and web projects like banner ads, websites, and email
campaigns, as well as scripts for broadcast.
- Advise team members on engaging job descriptions that will
optimize online search and get meaningful messages in front of
targeted audiences.
- Coordinate with internal and external content contributors and
developers to create and update website pages/sections to meet the
business and visitor goals.
- Monitor changes in the EVP; collaborate with internal resources
to maintain awareness of "pulse" surveys, exit interview
information, and other data collected that is reflective of the
employee experience.Campaign Advisor:
- Support specific sourcing needs by evaluating advertising
options and advising on "good/better/best" recommendations that
balance business objectives, speed, and expense.
- Assist Talent Sourcers and Hiring Teams in the identification
of channels that will target a qualified, diverse talent pool,
including but not limited to gender, visual diversity, veteran
populations, and people with disabilities.
- Partner with Talent Sourcers to leverage tools that will
maximize the campaign benefit.
- Use data to rigorously assess channel effectiveness, prioritize
based on business requirements, and develop an effective marketing
mix to achieve application goals.Vendor Liaison:
- Participate in vendor business reviews to stay abreast of new
capabilities.
- Work with Talent Acquisition Manager to evaluate channel
effectiveness and prioritize spend.Our ideal candidate will have:
- At least 1 - 3 years previous experience in Marketing with
concentration on Recruiting/Talent Sourcing experience.
- A Marketing degree would be preferred.BE PART OF AN AMAZING
CULTURE WHERE WHAT MATTERS TO YOU, MATTERS TO US!Gordon Food
Service values our customers and understands that their success is
largely dependent upon their workforce. To demonstrate our
commitment to our partnership, we will require any candidate who
works for a Gordon Food Service customer to provide a letter of
support from their management if they are selected for the
interview process.Gordon Food Service is an equal opportunity
employer.All qualified applicants and employees will receive
consideration for employment, or in terms or conditions of
employment, without regard to race, color, religion, sex, sexual
orientation, gender identity, national origin, age, status as a
protected veteran, or status as a qualified individual with
disability. The EEO is the Law poster is available here:
http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.
If you require reasonable accommodation for any part of the
application or hiring process due to a disability, please submit
your request to talent@gfs.com and use the words "Accommodation
Request" in your subject line. Please keep in mind this method is
reserved for individuals who require accommodation due to a
disability.All Gordon Food Service locations are
tobacco-free.Gordon Food Service is a drug-free workplace and drug
tests all employees.
Keywords: Disability Solutions, Kentwood , Talent Marketing Specialist, Advertising , Wyoming, Michigan
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