Demand Generation Associate
Company: VirtualVocations
Location: Kalamazoo
Posted on: October 16, 2024
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Job Description:
A company is looking for a Demand Generation Associate to
support integrated marketing campaigns and lead audience
initiatives.
Key Responsibilities:
Lead planning and execution of trade shows, webinars, and content
collaborations
Write and contribute to short-form copy for various marketing
materials
Analyze reports to track the success of demand generation
programs
Required Qualifications:
Understanding of lead generation metrics such as CTR, conversions,
and MQLs
Experience with Salesforce, Marketo, and other marketing automation
platforms
Familiarity with webinar platforms and data visualization tools
Experience in enterprise email marketing is a plus
Ability to manage multiple projects and shifting priorities
Keywords: VirtualVocations, Kentwood , Demand Generation Associate, Other , Kalamazoo, Michigan
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